Privacy Policy

1. Policy Statement

This privacy policy (together with our website terms & conditions and any other documents referred to within this policy) describes how Merlin Travel Group Ltd collects and uses the personal information you provide ("personal data") to us through our website or offline.

We have a legal duty to protect any personal data that we collect from you as a "controller" of that personal data under the data protection legislation. Merlin Travel Group safeguards your personal data and maintains security standards to prevent any unauthorised access.

If you have any questions regarding this privacy policy or how we use your personal data, please contact us through our website at www.merlintravelgroup.com, by email at hello@merlintravelgroup.co.uk, or by letter to our registered office at: FOA Customer Services Merlin Travel Group Limited, Merlin House, Mossland Road, Glasgow, G52 4XZ.

2. What Do We Use Your Information For?

We require to collect your personal data when you register on our website or offline, place an order, respond to a survey, fill out a form or contact us.

Any of the personal data we collect from you is processed by us as necessary for the purposes of delivering travel agent services under our contract with you or for taking steps to enter into a contract with you.

This includes fulfilling your booking, processing payments, sending confirmations, managing your account, responding to enquiries, notifying you of changes, and enabling us to exercise our rights under our terms and conditions.

We may also process your personal data to improve and promote our services, administer promotions, personalise your experience, provide location-based services where permitted, conduct research and analysis, improve customer service, and manage advertising.

We may also be required to process your personal data to comply with legal obligations such as Protected Trust Services or ATOL membership.

Important: Failure to provide your personal data when making a booking will mean that we cannot process your booking.

3. What Information Do We Collect?

We may collect personal data including contact details, billing information, usage activity, device information, location-based data (where permitted), business information, and demographic information.

You may visit our website anonymously by adjusting your browser settings.

4. Do We Disclose Any Information to Outside Parties?

Acting as a travel agent, we will pass your personal data to third-party tour operators or travel companies as required to complete your booking.

Your personal data may also be accessed by our staff, contractors, agents, legal authorities, or business partners where required by law, fraud prevention, or in the event of a business sale or merger.

Your personal data will not be sold or shared for unrelated purposes without your consent.

Your data is held in the UK / EU and may be transferred outside the EU where necessary to provide travel services.

5. How Do We Protect Your Information?

We use industry-standard security measures including SSL encryption and restricted access systems to protect your personal data.

While we take reasonable steps to protect your information, transmission over the internet cannot be guaranteed to be completely secure.

6. How Long Do We Keep Your Information?

We retain your information for as long as necessary to provide services, comply with legal obligations, resolve disputes, and enforce agreements.

7. Third Party Links

Our website may contain links to external websites. This privacy policy applies only to Merlin Travel Group Ltd and its brands. We are not responsible for the privacy practices of external websites.

8. Social Networks

We may enable social media interactions. Information shared through social networks may be visible to others and is outside our control.

9. Other Information

Blogs and community forums may be publicly accessible. Information shared may be read or used by others.

To request removal of personal data, contact info@merlintravelgroup.co.uk.

10. Your Rights

Under data protection legislation, you have the right to:

• Access your personal data
• Correct inaccurate personal data
• Request erasure of your personal data
• Restrict processing of your personal data
• Object to processing of your personal data
• Data portability

To exercise your rights, contact hello@merlintravelgroup.co.uk.

You may also complain to the Information Commissioner's Office at www.ico.org.uk.

11. Online and Offline Privacy Policy

This policy applies to personal data collected both online through our website and offline through other means of communication.

12. Terms and Conditions

Please also review our Website Terms and Conditions governing the use of our website.

13. Changes to This Privacy Policy

Any changes to this policy will be posted on this page. We encourage you to review this privacy policy regularly for any updates.

Last modified: 14 October 2019

Protecting Your Data & GDPR

This website complies with the Data Protection Act, GDPR (General Data Protection Regulation), and PECR (Privacy and Electronic Communications Regulations) regulations.

Use of Cookies

This website uses cookies to improve user experience and analyze website traffic. Users can control cookie usage through browser settings or cookie controls.

Cookies help us:

• Understand how visitors use our website
• Remember your preferences and settings
• Improve website functionality
• Provide personalized content

You can choose to accept or decline cookies through your browser settings. However, this may prevent you from taking full advantage of the website.

Contact & Communication

Users contacting us do so at their own discretion. Personal details provided through contact forms or email are stored securely and used only as stated in this privacy policy.

We will never share your contact information with third parties for marketing purposes without your explicit consent.

Email Marketing

We may send you marketing communications about our services, special offers, and travel updates if you have opted in to receive them.

Subscribers can opt in or out of marketing communications at any time by:

• Clicking the unsubscribe link in any marketing email
• Contacting us at hello@merlintravelgroup.co.uk
• Updating your preferences in your account settings

External Links & Social Media

Our website may contain links to external websites and social media platforms. These external sites have their own privacy policies and we are not responsible for their content or practices.

External links and social media interactions are used at the user's own risk. We recommend reviewing the privacy policies of any third-party sites you visit.

If you have any questions about this privacy policy, please contact us here